Journal
Notes on building web, mobile and AI products
Our honest take on building web, mobile and AI products — the decisions we'd make again, the ones we wouldn't, and the parts of this work nobody puts in a case study.
Every AI website looks the same. It's costing you customers
Your AI-built site probably looks like everyone else's. Why AI slop happens, what it costs you in trust, and the one part of the job AI still can't do.
8 min read
Web & app development guide 2026–2027: how to stand out
Six things that separate a web or app build from the thousands that look like it: scope, design rules, copy, technical SEO, AI search and speed.
8 min read